We do not use the word SAFE when it comes to indoor tanning – we prefer the term SMART. Here’s why: the term “safe” implies that one can recklessly abuse something without any fear of causing harm. Reckless use of ultraviolet equipment can certainly cause harm to an individual so “safe” is not in our vocabulary. By educating the public and preventing reckless abuse, professional tanning salons are playing a key role in promoting a SMART approach to sunburn prevention that recognizes that people do perceive different benefits from being in the sun. In this way we are able to teach sunburn prevention in a practical way that respects both the potential benefits and the risks of sun exposure. And, we can apply it to both indoor and outdoor tanning equally as our goal is to achieve adequate and proper sun exposure without burning.